WebWorks of Taos affordable web site services

MARKETING TOOLS AND RESOURCES

Following is a checklist of what is needed by WebWorks to design your web site.
Please be prepared to provide the following detailed information:

Image

Explain exactly what image you wish for your Web site to give visitors – i.e., is it a business site? An informational site? Hobby related, family news site? Or any other - please explain. This follows along with your entire marketing plan. Use your Web site for business purposes – “branding” – identifying who you are, what you do.

Purpose

What you wish to accomplish with your site – i.e., promote your business, sell products, be a resource/informational site. List everything that you want your web site to do for you.

Mission

What is the mission of your business? Goals? Plans? Expectations?

Appearance

What colors relate to your image? Any particular styles – modern, old time, fashionable, trendy, artsy, Western, Southwestern, English, “high tech”, etc.

Elements

Domain name (if you already have one) or requested domain name
Logo
Who you are – what you do
Name of your business
Photographs (these can be high quality jpg images or print photos that will be scanned)
Address and/or location
Phone numbers
Contact information
Email addresses
Information about services, products offered

All these things can be formatted onto one main index (home) page of your new site. Most people prefer, however, to have a home page with basic information, a separate page for products or services, an “About Us” page, and a contact page. The site can be set up to be as simple or with as many pages as you wish.

Other marketing tools

"Branding" is a very important aspect of marketing. Take the time to figure out exactly who you are - define what you are selling or what service you provide - and who you want to target as your customers. Your marketing efforts can then be focused on making an image to fit who you are. Business cards, brochures, letterhead and other printed materials should have a similar design and appearance to your web site. Check out Vista Print's great value-priced business building products. WebWorks of Taos can also advise and assist you with ordering business cards and print materials.

Constant Contact is an e-mail marketing program designed and priced for small to large businesses, associations and consultants. It includes everything your visitors or customers need to create, send, and track HTML newsletters, announcements and more - in just minutes - and is very affordable! I personally use this product and highly recommend it. It is easy to use and the customer support is excellent.

High Desert Web Store - for do-it-yourself web site services. Prices are very competitive, with a complete choice of hosting plans, domain registration and transfer options, as well as many other tools that you can use to develop your web site. You can purchase programs for buiding traffic for your site, tracking web statistics, on-line file folders, fax-through email, deluxe email accounts, and more. High Desert has a 24/7 support line to answer all your questions.

My Internet Market - resources, information, tools and products for developing an internet business. Lots of great ideas here for starting your own web-based company.

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Contact Ruth at WebWorks of Taos more information on any of the products or services above:
Email: ruthb@webworksoftaos.com
Phone: 505-751-4589 or 505-779-3431
Taos, New Mexico